Author: Jesse Relkin

2021 was yet another crazy year in the digital marketing world. Thanks to the pandemic-fueled eCommerce boom, it seemed like every brand and their brother was online trying to drive traffic. 2022 promises to be another big year for digital marketing, and with 53 percent of web traffic coming from organic traffic, you can bet…

Looking to increase your content production, or just want to make your content team more efficient? Let’s talk about your content workflow. If you’re falling behind on deadlines or you’re not able to publish at the cadence you want to, ironing out your content workflow can make all the difference. Back when I used to…

Want to know what it really takes to get your content to the top of Google? This SEO content writing checklist contains our favorite organic content must-haves all in one place.  This checklist is great if: You’re new to writing SEO-friendly blog posts and looking for a guide as you get started You want to…

So you did your research, picked a great topic your audience will be dying to know about, carefully selected your keywords, and wrote an engaging blog post that thoroughly covers everything your readers need to know about the subject. You would think that would be enough, right? Well actually … there are a couple more…

Looking to increase SEO rankings? One of the easiest strategies is to optimize the content you already have at your disposal — whether you’ve already published it or not. All it takes is brushing up on your SEO content writing skills, and a little time. In this article, I’ve laid out some steps for optimizing…

There’s nothing worse as an editor or content manager than having to review a piece of content that misses the mark, especially when you have a hard deadline coming up quickly. But what if I told you there was a sure-fire way to avoid bummers like this by just putting in a little bit of…

Are you thinking about starting a blog or investing in more content for your already existing blog? Awesome. *Does happy dance.* But pause right there. As promising as blog content is for growing your business, it’s something you don’t want to dive into blind — or you could potentially be wasting your time and resources.…

As much as we wish we could get around it, the fact remains that producing high-quality content is the only way to differentiate your brand and increase your SEO rankings. Just as with the experience you deliver, your content needs to go above and beyond, wildly surpassing your readers’ expectations so that they’re compelled to…